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Vision
We have created a brand that places women in the driver's seat of their identity. We are no longer willing to allow male-dominated corporations to tell us how to act, what to wear, and what to say. Spice Rack is an invitation to all women and people who not only love lingerie, but also know that undergarments are essential to silhouette, energy, and winning. By challenging outdated standards, we have created a space where inclusivity, rebellion, and radical self-acceptance are the norm, not the niche.
Mission
For Women To Rule The World.
Core Values
Fearless Creativity: Getting dressed is a ritual. Everything is sacred, especially you.
Authentic Rebellion: Rules? We’d rather rewrite them. We decide what is appropriate or not, no one else, ever.
Empowering Individuality: Every woman is her own masterpiece. We’re just here to offer the frame.
Brand Identity
Spice Rack is a joyful riot of color, confidence, and unapologetic self-expression, where bold meets beautiful and playful intersects with powerful.
Whether you're a maximalist with a penchant for lace or a minimalist with an edge, our pieces are made to feel like a love letter to your inner self and soul.
Join the Spice Rack Movement!
Dive into our collection and discover the Spice Rack World. We are cultivating a movement of confidence, intelligence, beauty, and disruption. Yes, you can do that in your bra and panties! We know, you know.
“I hope women will awaken to the full sense of the influence which they can wield if they accept the responsibility which all power implies.”
Eleanor Roosevelt
“You are powerful. There is power in numbers.”
Rachael McCrary, Spice Rack Founder
Meet the Founder
Meet the Founder
Spice Rack was founded by Rachael McCrary, one of the world’s most celebrated lingerie designers, with over 25 years of experience. McCrary is more than a designer; she is a seasoned entrepreneur and activist who is committed to leveling the playing field for women, both in work and in life. She has worked with some of the world’s most successful brands, celebrities and department stores and shops around the world. A fierce entrepreneur, leader, and investor favorite, McCrary has won 100 pitch competitions, raised millions, and serves as a trusted advisor and board member for startups and emerging brands. A Hindu philosopher and certified EMT, McCrary’s dedication to caring for others - mind, body, and soul guides all of her decisions.